Chelsea football club today announced the signing of a deal with Azimut Hotels as their official European hotel partners.
The deal which will last for 3 years is the latest in the series of sponsorships and endorsements that has flooded the club since they won the UEFA Champions League in May.
Azimut hotels was founded in Russia in 2004 and has since spread its tentacles to Germany and Austria with plans to extend to other parts of Europe and take its chains of hotels to 50 by 2014.
Chelsea Chief Executive,Ron Gourlay expressed his delight with the new partnership. 'We are pleased to align ourselves with Azimut Hotels, whose growth in the past eight years has mirrored our own, making them a natural fit for Chelsea Football Club.
'Chelsea is of course already a popular and high-profile club throughout Russia and eastern Europe, and we hope working alongside Azimut will only further our presence in the region.'
Azimut hotel's CEO, Remco Gerritsen also expressed his delight. 'We pride ourselves on our excellent service to our customers, and are delighted to be partnered with Chelsea, the European champions.
'Like Azimut, Chelsea has achieved fantastic growth in recent years and we look forward to working together and joining forces as a winning team.'
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